Creator and Business both start with a 7-day free trial. You add a card when you start, nothing is charged that day, and your first payment is taken on day 7. Cancel before then and you pay nothing.
Start your trial
- Sign up for Creator or Business and choose Start 7-day free trial. Already on Hobby? Open the Upgrade page in the app and choose Start 7-day free trial under Creator.
- On the secure checkout page, add a credit or debit card, Apple Pay or Google Pay.
- Your plan switches on as soon as the card is confirmed.
Good to know
- A card is required. UPI can't be used to start a trial. If you'd rather pay by UPI in India, choose to pay now instead.
- Your bank may show a check. We run a zero-amount check to confirm the card can be billed later.
- Day 7 is your first payment. You're charged the monthly price of your plan, plus any tax.
- One trial per Instagram account. If an Instagram account has had a trial or a paid plan before, you can still buy a plan, but you can't start a new trial on it.
- If the day 7 payment fails, you have 24 hours to fix it before your account moves to the free Hobby plan.
To stop before you're charged, cancel before day 7 in Settings, under Billing Information. See How do I cancel?